Broadsheet Media and Providoor have partnered to offer Melburnians restaurant-prepped, finish-at-home dinner boxes.
Broadsheet Media has partnered with Melbourne-based food marketplace Providoor to launch Special Edition Boxes, an eight-week campaign celebrating the city’s best dishes.
Providoor, the brainchild of chef-restaurateur Shane Delia of Maha, launched in June in response to the Covid-19 pandemic, which forced Melbourne’s leading restaurants – Maha included – to shut their doors. In contrast to the existing food-delivery services, which deliver food hot and consequently often compromise the quality of the dish en route to the recipient, Providoor provides restaurant-prepped, finish-at-home dishes with easy-to-follow instructions – allowing customers to recreate the restaurant experience at home.
Since launching, Providoor has added over 50 of Melbourne’s best restaurants to its platform, including Flower Drum, Sunda, Tipo 00, Supernormal, Movida, Di Stasio, Stokehouse and Mamasita.
Taking its offerings one step further, Providoor is partnering with award-winning city-guide publisher Broadsheet to curate eight Special Edition Boxes over eight weeks. The Special Edition Boxes offer customers a hand-picked selection of Melbourne’s best dishes, delivered in a single box on Saturdays. Each week a different themed box will be announced across Broadsheet’s channels (a vegetarian version will be available as well, along with beverage pairings), with themes corresponding to key dates in the events calendar, such as the grand final and Derby Day.
The campaign launched with a competition in which readers could win all eight boxes over eight weeks – it received almost 30,000 entries within the one-week entry period, a record number for Broadsheet.
So far, only the first two boxes have been unveiled. The sold-out week one box – Baos, Buns and Burgers – will be delivered on October 24, grand final day. The week two Derby Day feast – which includes dishes from Maha, Park Street Pasta & Wine and the award-winning Burch & Purchese Sweet Studio – will be delivered on October 31.
Nick Shelton, founder and publisher of Broadsheet, believes that Providoor – despite being born out of the pandemic – is going to continue to play a vital role in the future of Australian dining. He’s proud to be involved in an initiative that supports Melbourne’s resilient hospitality industry:
“I’m thrilled for Broadsheet to be partnering with Providoor, a brand that has demonstrated such incredible innovation during an unimaginably challenging period for Australia’s – but particularly Melbourne’s – hospitality industry. Broadsheet and Providoor share a mission of celebrating the best of our cities. With this partnership we’re working together to deliver the best of Melbourne to our readers’ doors.”
Providoor owner Shane Delia is proud of the contribution the service has been able to make to keep venues afloat, and is thrilled to be working with Broadsheet on this special project: “Our partnership with Broadsheet has been integral the early success of our brand. Their connection to culture
has meant that we have been able to tap into Melburnians’ appetite for restaurants and desire to support the hospitality industry.”
Despite the challenges of 2020, Broadsheet has seen record traffic numbers this year – proof of the audience’s desire for cultural experiences, even those experienced from home.
Readers can purchase the Special Edition Boxes on the Providoor website. Orders for each week’s box will close at 4pm on Thursday (unless sold-out prior). The campaign runs until December 12.
