The family-owned barbecue franchise heads into its 80th year of operations after ringing in record-breaking holiday sales
Dallas, TX (RestaurantNews.com) Coming off the heels of a tumultuous year for restaurants and now entering its 80th year in operations, Dickey’s Barbecue Pit is celebrating the new year with record-setting sales highs for 2020.
On Christmas Eve, the barbecue restaurant recorded its highest day ever in sales surpassing last year’s same measures by a staggering 45%.
In addition, the milestone sales day was also marked by new digital accomplishments for the family-owned and women-led franchise with this December going on record as their best month-to-date in digital sales. Month-to-month, Dickey’s December digital sales saw a 42% increase from November.
“At the onset of the shutdown, we doubled down on our technology platforms and made additional investments to keep up with the shift from dine-in orders to online, carry-out and delivery. We also shifted almost all our marketing spend to digital channels by April 1st and have continued to carry that strategy forward,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “I believe it was our brand’s nimbleness, resilience and mission to do both well and good in our communities that positioned us for success going into the new year. We look forward to setting more records as we celebrate this historic milestone year.”
Overall, Dickey’s digital sales are exceeding pre-COVID performance by over 200% and restaurant sales for the entire system are same store sale positive for the seventh month in a row.
About Dickey’s Barbecue Restaurants, Inc.
Dickey’s Barbecue Restaurants, Inc., the world’s largest barbecue concept, was founded in 1941 by Travis Dickey. For the past 79 years, Dickey’s Barbecue Pit has served millions of guests Legit. Texas. Barbecue.™ At Dickey’s, all our barbecued meats are smoked onsite in a hickory wood burning pit. Dickey’s proudly believes there’s no shortcut to true barbecue and it’s why they never say bbq. The Dallas-based, family-run barbecue franchise offers several slow-smoked meats and wholesome sides with ‘No B.S. (Bad Stuff)’ included. The fast-casual concept has expanded worldwide with two international locations in the UAE and operates over 500 locations in 44 states. In 2016, Dickey’s won first place on Fast Casual’s “Top 100 Movers and Shakers” list and was named a Top 500 Franchise by Entrepreneur in 2018. Dickey’s Barbecue Pit has also been recognized by Fox News, Franchise Times, The Wall Street Journal, QSR Magazine, Forbes Magazine and Nation’s Restaurant News. For more information, visit www.dickeys.com.
Dickey’s Barbecue Pit, Inc.