Australian-owned restaurant chain Grill’d remains at the forefront of alternative burger options with the announcement of two 100 per cent plant-based restaurants opening today.
Menus at the two venues, Crown St Darlinghurst (NSW) and Collingwood (VIC), have been transformed entirely, offering exclusively plant-based options and a choice of 23 plant-based burgers, including new Grill’d Impossible burgers, complete with a range of salads and sides.
After renovating both stores, ‘Impossibly Grill’d’ offers customers leafy-green interiors to complement their experience alongside other plant-based dishes available on the menu, including the popular Grill’d Fable burger range, Plantain “chicken”, and Grill’d Impossible “loaded” chips.
“We’re thrilled to open the doors of Impossibly Grill’d, an entirely new healthy, sustainable plant-based restaurant concept where guests can enjoy the tastiest meat-free burgers in Australia,” Grill’d founder and managing director Simon Crowe said.
“Whether you’re vegetarian-ish, plant based or experimenting with going meat-free, Grill’d is a progressive brand that supports all food tribes no matter consumer’s needs and preferences.”
Supplementing the announcement, Grill’d is also reintroducing “meat-free Mondays” across all its 142 restaurants, initially launched in 2019 to encourage Australians to go meat-free for one day a week.
Customers across Australia will now be able to order four Grill’d Impossible plant-based burgers, including the Impossible Simply Grill’d, the Impossible Vegan Cheeseburger, the Impossible Garden Goodness & the Impossible Australian.
Grill’d, established in Melbourne in 2004, was the first Australian chain restaurant to offer Impossible burger patties. Founded in the US in 2011, the entirely plant-based Impossible burger has run worldwide campaigns based on its “impossible to taste the difference” burger patties which it claims looks, cooks and tastes like beef.
The Grill’d Fable burger range is made predominantly with shiitake mushrooms, as Fable co-founder Michael Fox explained when Speaking to Business News Australia last month.
Grill’d, which employs more than 4,000 staff in Australia, works with local suppliers to ensure its ingredients’ provenance, quality, and freshness.
The company has given back over $6 million to local communities, including over $120k to tackle homelessness, $800k to health and disability groups and $650k to educational services.
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