Twisted by Wetzel's Celebrates Second Bakery Opening

Twisted by Wetzel's Celebrates Second Bakery Opening

New streetside concept from the nation’s snack leader brings Twistz, Dogz and more to Phoenix area location

Surprise, AZ  (  After a rousing success with the debut of its first ever location in Southern California earlier this year, those in Arizona are now experiencing the welcome surprise of warm and tasty offerings, with the opening of a new Twisted by Wetzel’s in Surprise.

Located at 13668 N. Prasada Pkwy. in the Prasada Regional Shopping Center, this unique concept from the nation’s snack leader is ready to excite pretzel fans with a one-of-a-kind menu that boasts all things sweet and savory. Using the Wetzel’s Pretzels signature, freshly made dough as its canvas, the innovative streetside concept crafts new handmade creations that are stuffed, topped and drizzled, taking snacking to another level of deliciousness to satisfy the tastebuds of today’s millennial and Gen Z generations.

“We’re excited to debut Wetzel’s new concept at this brand-new center here in Surprise. Twisted by Wetzel’s builds on the core brand strength, providing an eating experience that’s both fun and convenient,” said Wetzel’s multi-unit franchisee and IFA Franchisee of the Year Steve Leibsohn. “Guests will love coming into our bright and energetic interior that showcases our playful persona, plus an open kitchen that highlights our heritage of artisan craftsmanship. I’m confident Twisted will become the go-to neighborhood spot to spend time with friends and family.”

Twisted by Wetzel’s is here to satisfy any craving, so guests are invited to stop in now and try the sweet and savory treats the sought-after bakery has to offer.

Twistz – An ode to everyone’s favorite piece of the pretzel – the twist. Twisted and braided pretzel dough is stuffed with cheese and sprinkled with flavorful toppings. Select from the Pizza Bomb, Wetz Coast Club or Triple Grilled Cheese.

Twisted by Wetzel's Celebrates Second Bakery Opening

Dogz – The all-beef Wetzel hot dog guests know and love, now elevated. Options include the Baja Boardwalk, complete with jalapeños, green onion, slaw and Cilantro Baja Sauce atop a spiral bun, as well as Wetz Coast Classic, Sriracha Soul and Everything Bacon.

Twisted by Wetzel's Celebrates Second Bakery Opening

Loaded Bitz – Wetzel’s riff on loaded fries. Sweet and savory pretzel bites drizzled and finished with inventive toppings. Try the crowd-pleasing S’mores Bitz – classic Bitz, smothered in rich chocolate fudge, mini marshmallows, graham cracker crunch and chocolate chips. Other options include Bacon Ranch and Baja Elote.

Twisted by Wetzel's Celebrates Second Bakery Opening
Loaded Bitz

Topped Pretz – A truly tempting treat, Wetzel’s traditional full-sized pretzels are topped with surprising flavors. Options include the Nashville Heat, covered in Wetz Cheese Sauce and dusted with Nashville spice, and the Maple Bacon, with a maple glaze and crispy bacon bits, among others.

Twisted by Wetzel's Celebrates Second Bakery Opening
Topped Pretz

Pretzel Chimney Cakes – The average ice cream cone pales in comparison to these twisted chimney cones. Our famous pretzel dough, rolled in sugar crystals and filled with creamy soft serve. Available in Cookies & Cream, Chocolate Brownie and more.

Twisted by Wetzel's Celebrates Second Bakery Opening
Pretzel Chimney Cakes

House-Made Drinks – Refreshing lemonades, floats and more, like the sweet and tangy Mangonada, made with real mango frozen lemonade, chili lime seasoning and enjoyed through a tamarind straw.

Twisted by Wetzel's Celebrates Second Bakery Opening
House-Made Drinks

For more information on Twisted by Wetzel’s, visit

Twisted by Wetzel's Celebrates Second Bakery Opening

About Wetzel’s Pretzels

Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouthwatering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 370 bakeries, including premier locations like Disney Springs® at Walt Disney World® Resort, Downtown Disney® District at Disneyland® Resort and Universal CityWalk™, continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. Its cult-like following includes famous fans like Ben Affleck, Billie Eilish, Jimmy Kimmel and Kim Kardashian. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named to Franchise Business Review’s 2023 Top Food Franchises and Entrepreneur’s Top 50 Franchise Companies Doing the Most to Champion Diversity lists. Kim Freer was recently recognized by Entrepreneur as a Top 50 Franchise CMO Gamechanger and named to Fast Casual’s 2023 Women in the Lead list. Wetzel’s recently opened a wildly popular new streetside concept, Twisted by Wetzel’s, which provides a twist on the iconic brand with an innovative menu and engaging store design.

Amy Utley