“The city was a hub for trade and fun and adventure, and hospitality created concepts to enhance that, but now we are living in a post-pandemic world where foot traffic is significantly down,” Delia said.
Bookings on reservation platform OpenTable grew by 130 per cent in the second quarter of 2021 compared to the same period in 2019. The enterprise’s senior director Drew Bowering said they rose a further 10 per cent in 2022, even though restaurants no longer had density limits.
TheFork’s head of sales Cassandra Collett said a quarter of people using its platform made bookings on the day they dined, which is up about 16 per cent compared to pre-COVID, indicating that people were less willing to risk it by simply walking in.
Diners were also booking further in advance than ever before, Collett said, about a quarter of reservations were made seven days or more ahead.
The habit has even trickled into pubs and bars.
“Guests have certainly changed their behaviour,” said Tom Byrne, chief operating officer of HQ Group, which oversees bars Arbory, Arbory Afloat and HER.
“We’ve noticed they are more organised in their planning nowadays – they want the security of knowing where they are going and how long they are going to stay.”
Online booking service SevenRooms is used by Australian Venue Co’s collection of pubs and bars, which includes Yarra Botanica, The Provincial and Newmarket Hotel.
“Interestingly, the increase in reservations isn’t just a trend among restaurants. Since 2019, we’ve seen a growing trend of people reserving a table at bars as well,” said SevenRooms’ Asia-Pacific general manager, Paul Hadida.
Overall, he said the number of reservations had doubled since 2019 and more restaurants were offering bookings.
“Consumers have become accustomed to planning ahead and having the peace of mind that their seat … is guaranteed,” Hadida said.
Still, restaurant owners are hopeful that Melbourne will rediscover some of its pre-pandemic whimsy.
“I think that with summer and warm weather a bit of that spontaneity will come back,” Berkers said.
Delia agreed: “I don’t think Melburnians are losing their zest for a night out.”
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