Wait, Edible Arrangements wasn’t making edibles this entire time?! Shocking. But after two decades of delivering artfully arranged fruit baskets to moms and recently promoted friends everywhere, the Atlanta-based company has hopped aboard the already-crowded CBD bandwagon.
CNN reports that the company has made its new CBD products — dubbed Incredible Edibles — available in Dallas with plans to make it available nationwide by the end of the year. The products include a high-quality CBD powder that will be used by franchisees to infuse chocolates and smoothies with everyone’s favorite nonpsychoactive hemp by-product.
All in all, a pretty smart move from a company with “edible” in its name trying to take advantage of the $5 billion CBD industry.